I'm going to be posting some reviews of products I got from Blogher10 over the next few days. I figure any item I still use now must be pretty good, and the first is ASSETS by Sara Blakely, founder of Spanks. This new shapewear from Spanx is cheaper than the original, but it really works. I got a free pair of these at BlogHer and they were one of the first things I pulled out of my swag to try out. They felt much lighter than a pair of Spanx that I already owned, so I was not expecting the same kind of "firming" if you know what I mean. They worked really well though. You can see below (from the write-up I got from the Blogher10 sponsor page) that they are sold at lower cost stores, but I can attest that at least the bicycle short style does a pretty good job.
ASSETS by Sara Blakely
In 2006 Spanx founder Sara Blakely brought her shapewear know-how to more women with the national launch of ASSETS, a collection of expertly designed shapewear and legwear available at an unbelievable value. Delivering best in class shapewear, legwear, and foundations at approachable prices, ASSETS is sold in the following stylish retailers women love to shop: Target, LOFT, David’s Bridal, and Motherhood Maternity.
Disclosure: I got a pair of mid-thigh shapers at Blogher but was under no obligation to post a review. All opinions are my own.